Daydream Apothecary Clay & Chalk Paint Ground Control Pure White


Becka and Natasha, Founders of Daydream Apothecary Clay & Chalk Paint, wanted a paint that checked off all the boxes: highly-pigmented, effortlessly blended, customizable finish, and earth-friendly. However, they couldn’t find something exactly right – so they created it. These friends and business co-owners developed this unique formula for Clay and Chalk Artisan Paint with a luxury U.S. paint company, finally checking off all the boxes for Damn Good Paint (trademark pending – just kidding). Our paint formula has clay and chalk-like paint properties, it has zero volatile organic compounds (VOCs), reconstitutes with water, and blends beautifully with other brands and colors. The formula’s chalk-like properties give your projects insane coverage and the option for a super-smooth or textured finish. 

Once you paint, all you need to do is seal with wax or a sealant of your choice. Daydream Apothecary paint is water-based, sticks to almost any surface, including metal, glass, wood, you name it. You can use this paint indoors or outdoors (if appropriately sealed), and its thin consistency means a little goes a long way while still providing exceptional, pigmented coverage. 

In short, it’s unicorn paint. Try some, and you’ll see for yourself.

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